TechVentive Whitepaper: Business Re-imagined

The Rise of the Knowledge Company

Brian Sommer, CEO of TechVentive, a leading market-strategy and content firm, discusses the new technologies that are creating new opportunities for businesses and consumer Software-as-a-Service (SaaS). "The concept of a business must be redefined, reimagined and reinvented," says Sommer. "We must learn to say goodbye to the old forms, traditions and institutions that served businesses years ago and say hello to the newer and more relevant solutions today."