Exceed your recruiting goals.

Workday Student Recruiting predicts what’s needed to locate and attract your ideal student prospects—and delivers the compelling messages at the right time to ease them through your application process.

Effectiveness reporting helps answer the routine question about which events to continue or sunset based on attendance, conversion rates, and expense data.

Actionable dashboards provide complete insight into the entire recruitment funnel, empowering directors to make fact-based decisions.

Dashboards are customizable by role and can be changed as the recruitment cycle progresses to stay focused on current admissions office priorities.

Manage campaigns and events.

Considered the engine of Workday Student Recruiting, campaign and event management handles the necessary components of effective outreach as well as associated expenses. Recruiters can access information such as event schedules, maps, key prospects, and school data via mobile devices. Directors are able to make fact-based decisions on event attendance in coming years based on success and expense data.

  • Create and manage campaigns, strategies, and events to ensure exposure to as many target students as possible.
  • Coordinate recruiters, communications, activities, and other resources.
  • Deliver marketing messages and materials through defined communication cycles to effectively draw prospects into the application process.
  • Use Worktags to track spend against budget.

Maximize recruiter effectiveness.

Recruiter management functionality makes it easy to organize, assign, and manage recruiters. 

  • Define regions and other recruiting criteria.
  • Manage recruiter assignments.
  • Get a 360-degree view of all activities and communications.

Manage prospect records.

The careful management of prospect records is vital for both a smooth, swift progression through the admission process and for measuring the overall effectiveness of a recruiting campaign.

  • Enter and manage prospect records using a variety of methods including self-reported information, field entry at recruiting events, and bulk data loads from third-party sources.
  • Ensure quality data and analysis across the entire Workday suite with a robust utility that identifies and merges duplicate records.
  • Match records automatically or manually.
  • Merge duplicate records generated from various sources that often lack unique demographic data elements.

Clear insight with built-in dashboards and delivered reports.

Workday Student Recruiting includes a series of dashboards and reports that enable everyone involved in recruiting—from the vice president of enrollment to the recruiter—to see the progress and success of campaigns, events, and other recruitment activities.

  • Evaluate campaigns to determine success toward recruitment goals, effectiveness of events, net yield of prospects and applicants, and other key metrics.
  • Monitor progress of campaigns, events, and other recruitment activities.
  • Gain deeper insight into a range of information, such as recruitment funnels, cost per prospect, top yielding regions and events, expenses compared to budget, and overall cost of campaigns.

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